The best content comes from collaboration. The content partnerships team at Canva is a specialised team of creatives who collaborate with brands to produce engaging content and templates, all made readily available to millions of Cava users.
Creative direction
Team management
Strategy
As the Head of Design for the content partnerships team at Canva, I ensure that our projects are backed by a robust design strategy, informed by data to achieve our company goals while also being creatively inspiring for our users. Our team focusses on library partners, brand partners and diversity partners. In this role, I have had the opportunity to work directly with iconic brands such as NASA, Pinterest, The New York Times, and Disney.
Popular music
Our partnerships team successfully acquired popular music tracks for the Canva library from artists such as Benson Boone, Vance Joy and Michael Bublé, enriching the platform's audio offerings. My design team played a key role in this partnership by creating stunning templates to accompany and promote these songs, ensuring seamless integration and enhancing the user experience with visually appealing designs that complement the new music collection. Working closely withe the marketing team, I have been able to ensure that millions of eyes have seen this fresh content in our library.
