I’m passionate about taking brands to the next level by reflecting their true personality in a well-considered and creative way
Originally from The Netherlands, I started calling Australia home since 2013. Back in Amsterdam I studied fashion & branding at the Amsterdam Fashion Institute and after dipping my toes in the work force I decided to pack my bags and travel. I eventually landed in Sydney and here I’ve been developing my career in Art Direction and brand design. I have been working in the creative industry for over a decade, both full time as well as freelance with a variety of design studios and agencies. During this time I have had the opportunity to work with clients across the globe, from creating brand identities and packaging designs, to doing the design and creative direction of national and international campaigns.
Since 2020 I have been working at Canva and am currently the Senior creative strategy lead for Partnerships Design, which holds an international team of creatives specialising in template design, copy and strategy for our partners. In Partnerships Design we focus on creating template campaigns for our partnerships brands, such as Facebook, LinkedIn, TikTok, Pinterest and Netflix. Here I get to combine my design experience as well as my management skills and have been able to grow and nourish this team. I pride myself on my team leadership, my efficient way of working and above all, bringing my considered eye for good design, not only on an aesthetic level but also on a strategic one.
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Adobe Creative suite
Canva
Art direction
Graphic design
Package design
Digital design
Retouching
Finished artwork
Styleguide production
Team management
Talent casting
Brand consulting -
Amsterdam Fashion Institute
Bachelor degree Fashion & Branding. Specialisation in brands & identity, minor in independent fashion magazinesMnM Institute
Diploma of Management -
AGDA
2021 Finalist
Visual Content for Canva