Sacha / About

creative director
& brand designer

I’m passionate about helping brands uncover and express their true personality through thoughtful, creative design.

Originally from the Netherlands, I’ve called Australia home since 2013. I studied Fashion & Branding at the Amsterdam Fashion Institute, and after gaining early experience in the industry, I packed my bags to travel across the globe. That journey led me to Sydney, where I’ve continued to grow my career in creative direction and brand design. Since then, I’ve worked across the creative industry in both full-time and freelance roles with a range of design studios and agencies. Over the years, I’ve had the opportunity to collaborate with clients and partners around the world, shaping brand identities, designing packaging, and directing national and international campaigns. My work is grounded in a deep appreciation for aesthetics, culture, and storytelling.

From 2020 I have been working at Canva as the Head of Design for the Content Partnerships team, an international group of creatives specialising in template design, copy, and strategy. In this role, I have been leading the creation of engaging template campaigns for Canva’s partnership brands and global user community. This position allows me to blend my design expertise with people leadership, fostering a culture of creativity and collaboration while growing and nurturing the team. I have had the opportunity to collaborate with some of the world’s most iconic brands, including Meta, NASA, TikTok, Pinterest, and Disney. I’m proud of the way I lead with clarity and purpose, championing efficient, high-quality work, and bringing a considered eye for design: one that balances aesthetics with strategic intent.

  • Adobe Creative suite
    Canva
    Creative direction
    Design strategy
    Art direction
    Talent casting
    Finished artwork
    Retouching
    Brand consulting
    Brand design
    Style guide production
    Content creation
    Team leadership & coaching
    People & performance management
    Interior design
    Styling

  • Amsterdam Fashion Institute
    Bachelor degree Fashion & Branding. Specialisation in brands & identity, minor in independent fashion magazines

    MnM Institute
    Diploma of Management

  • AGDA
    2021 Finalist
    Visual Content for Canva