Super Cubes are nutrient super food cubes that can be put in a blender to create a smoothie within a few seconds. Branding was created, packaging designed and overall art direction of the brand was established, which ultimately all came to life through collateral and the website.
The packaging and overal brand is fun, fresh and vibrant. It appeals to a young health conscious audience who appreciates high quality, all natural products such as Super Cubes. The brand uses bold colours and fresh ingredients to stand out on shelf and to give character to the brand.
Being made from solely fresh ingredients and nothing else, it was important that the fresh ingredients were being highlighted on pack as well as on any marketing collateral and their website. When introducing this new product into Woolworths stores across Australia it was important that the health message was clearly communicated as well as how this new product is being used.
Services
Brand design
Packaging design
Art direction
Collateral design
Website design
Photography
Benito Martin
Ashley Mackevicius
Dane Moffat
